What price for privacy? Facebook is measuring it in billions. The company lost 24% of its value during its latest earnings call, in part because its much-publicized failures to secure user data are forcing privacy upgrades that will be costly to implement and will slash advertising revenues. At one point, Facebook stock was down more than $148 billion, a drop larger than the total value of Netflix.
The lesson is clear: violating user privacy can do serious damage to both your corporate image and your bottom line. Facebook can probably absorb it and bounce back, but could your company? It’s better not to find out. And if you call Xantrion today for help reinforcing your data security, you won’t have to.